“The hidden cost of “Cheap” driving lessons”.
“The hidden cost of “Cheap” driving lessons”.
Oct 07“The hidden cost of “Cheap” driving lessons”.
You have no doubt heard the expression-you get what you pay for.
Why would a driving instructor devalue his services and have the stigma of being known as the cheapest in town? Quite simply, because he offers an inferior product which will cost you a whole lot more in the long run. The hidden cost is that 70% of all learners fail their first driving test (DSA official statistics)When you then take more lessons and add an additional test fee on average this will add around £142.00 to your training budget.
That’s the equivalent of £4.73 per hour or £9.46 for a two hour lesson.
So, all driving instructors should offer the same level of tuition and the same customer service shouldn’t they?
Well you would like to think so, but sadly this is nowhere near the case.
It’s a very sad reflection on the driving school industry that the vast majority of driving instructors never take any form of continued development training from the day they pass their qualifying exams.
There have been many changes in recent years to teaching techniques and safe driving practices and unfortunately far too many driving instructors have failed to keep up with modern and proven methods such as “coaching”.
The days of “learning by repetition” should be banished to the dark ages and those driving instructors that still use these old and tired methods will be holding you back and prolonging your learning period.
The only way these driving instructors can compete in the modern and fast changing world is to offer “cut price” driving lessons.
Are you looking for the “cheapest lessons” or are you looking for outstanding value for money that will accelerate your learning period?
Sadly, if you seek the cheapest instructor in town then you are highly likely to add to the statistics of the other 70% of students that FAIL their first attempt at a driving test.
At Kelvin White driving school, we do not aim to be the cheapest, but we do offer amazing “try us and see” deals with huge discounts because we are totally confident you will like our modern and highly successful approach and stay with us. (We only able to offer such high discounts because of extremely high customer retention rates)
We are “Refreshingly Different” to our competitors and we boast a fist time pass rate across the entire driving school of 80 %.( the national average first time pass rate is a disappointing 30%)
We know that the majority of the general public think that all driving instructors are the same and they simply choose the cheapest one they can find.
BIG MISTAKE.
So why are we so different?
We have an excellent internal training program where our driving instructors benefit from regular group training to keep at the forefront of any changes. We use the most recent and modern coaching techniques which provide an enviable success rate for our student.
All of our instructors attend regular customer services courses to provide a customer experience second to none.
I hope this has given you an insight it to why driving instructors are not all the same and why some feel more comfortable charging more for their services than others.
I wish you well on your road to becoming a full licence holder, but remember the key issue here…………..
Do you want cut price driving lessons with a hidden cost? (Often failure 70%)
Or do want outstanding value for money? (1st time success rate 80%)
To book your driving lessons with us, please telephone Sandra or Andy at customer services on……
0845 519 6943
Website 800 local test successes